I went from sending 3 emails per year to sending 3 emails per month.
First of all, I’m sorry. I know this newsletter is a little bit random, but I have finally found a mission.
Sharing learnings about distributing products the indie way
If you are not interested, you can unsubcribe here:
Last week I sent you an email about a new launch - Website rooms - and today I can tell you it was a total failure.
0 paid users
Just a few signups
Less than 20 upvotes on product hunt
I spent three weeks building a product and just one day preparing for its distribution. Obviously, the launch didn't go well!
Let’s be honest: for many of us makers, “distribution” means launching on Product Hunt, posting on Hacker News, and getting banned from some subreddits. This is a trap I refuse to fall into again.
Looking back at my past projects (over 90% of which have failed), the only one that made over $1 million focused on distribution from the start.
I've met dozens of makers and engineers and we have passion for the craft but struggle on getting customers.
Often, we’re not solving a real problem. But just as often, we build something and then wait for customers to come—and sadly, it doesn’t work that way.
And today here I am, launching another product with David. But this time, we are gradually improving the distribution.
We recorded some videos (vertical and horizontal)
We talked with several people before
We improved storytelling to make a little more viral
Today, we are launching STOP COPYCATS, here is what it is and why we are doing this:
If you find the product interesting, your upvote on product hunt (we are live now) would be greatly appreciated.
All this tiny products are part of our journey to finally launch Ad to Landing.
I will come back with some results and distribution learnings!
Have a great day!
Jacin